Put those boring pencils and bags out of your mind for a moment. If you’re going crazy trying to think of what to give out at your next event client appreciation programs, avoid the boring stuff and bring in something new. Let’s be honest: who recalls the fifteenth branded mug they got last year? Everyone wants something that will make them laugh, start a conversation, or catch their eye again. This is how you move from “yawn” to “heck yes, gimme that!”

 

First, electronic gadgets are the stars of the show. People talk about Bluetooth trackers that fit in your pocket and help you find your car keys. Put your brand on them, and all of a sudden you’re the hero in someone’s story about finding something. Wireless charging pads, small ring lights for selfies, and UV sterilizer wands are all great tech gifts that won’t break the budget.

Let’s change gears. Swag that is good for the environment. Sustainability isn’t just a word anymore; it’s a way of life. Bamboo cutlery sets (great for people who bring their lunch to work), seed-paper bookmarkers, or reusable metal straws show that you care. People like brands that care, and these things make customers feel like they’re part of something bigger. They make great conversation starters, and they also help keep landfills from filling up.

Getting fancy? Try on clothes, but give them a twist. Strong sock game! Crazy patterns, bright colors, and funny sayings that you don’t see coming. Socks look tiny. But a good pair will remind you of your event every day. When done well, bandanas and enamel pins may really add to the streetwear look. “I got a great pin at that conference!” “Yeah, I think I have a sticker somewhere.”

Get out of the way, coffee mugs. There are now cooler cousins of custom drinkware. What do you think of silicone cups that can be folded up? Or mugs with built-in tea infusers for people who can’t live without their leaf juice? Every time they take a sip, they will practically have your brand on their lips.

These days, people can’t stop looking at their screens. A small set of branded webcam covers can give you privacy and peace of mind. Or how about a popsocket to make their phone look better? Small, functional, and good for branding.

Let’s have some fun for those who are brave. Mini board games, puzzles that make you think, and fidget cubes. Tiny arcade games and classic slap bracelets with a logo flourish are always good for a laugh. Who do you think they’ll see when they fidget at their desk next time?

Don’t forget about goodies based on experience. Redemption codes for ebooks, digital art, or music playlists that you put together give the gift a personal touch. Giving someone “something to do” is a great gift, especially when everyone is already busy.

Above all, cool swag stands out because it’s amusing, useful, or precisely timed with what’s popular. Listen to the gossip around the water cooler, check through your social media accounts, and see what’s new. Then break the rules and give your visitors something that will last. Your complimentary gifts can do more than just fill a goodie bag; they can get people talking about your event long after the lights go out.